Our tendency to mimic or imitate is only natural.
Don’t reinvent the wheel, don’t go against the grain. These trite cliches usually are reeled off by the defeated among us.
Biomimicry says nature does it best. Follow your gut instinct and extract your own genius by force if you have to. Uniqueness is a human imperative that I feel is interchangeable with the phrase self actualization.
Brilliant branding resides at my personal Facebook business page
By Zak Edelman