Psychology of Surprise: A Customer’s Perspective

I am the silent victim of routines. There are pros and cons to following routines. The predictability affords me peace of mind. The redundancy at times makes me lose my mind. To go forth into the world everyday bound by these pretenses is now and again burdensome. Alas, the constraints of life seldom permit me to counteract the forces of the well trodden path. This is particularly why I’m subject to the thrill of surprise and its intoxicating effects.


Your Prospective Customer

By Zak Edelman


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